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Article: OUR DESIGN PROCESS

OUR DESIGN PROCESS
Behind the brand

OUR DESIGN PROCESS

 

BEHIND THE SCENES: OUR AW20 DESIGN PROCESS

Here’s a little sneak peek at how one of our seasonal collections comes together. If you notice the dates in the video you'll see that the process from beginning to end takes a whole 18 months of work! We take you from when we begin our concept research, through to when we create mini cut-outs of our designs, receiving our finished samples, right through to when we launch the collection. We hope you enjoy watching our team doing their thing.

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JUMPERS & JACKETS TO LOVE
Winter Trends

JUMPERS & JACKETS TO LOVE

JUMPERS & JACKETS TO LOVE   Want to know this season’s most practical trend in boys clothes? It’s larger-than-life jumpers and jackets. We’re talking oversized styles, lengthy proportions and c...

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KEY PIECES IN OUR ORGANIC BABY COLLECTION
Winter Trends

KEY PIECES IN OUR ORGANIC BABY COLLECTION

KEY PIECES IN OUR ORGANIC BABY COLLECTION   These organic pieces are popular for a reason; we have cleverly created each piece to meet the needs of modern parents who want practicality without comp...

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