NUMBER TWO

THE CUT

We don’t all want to dress the same and that goes for boys too so let them stand out by giving them some options to work with. Not all cuts are created equal and not everyone looks their best in anything so to understand what suits your little guy the best, it’s worth doing a little experimenting. We are known for our unique and varying hem line cuts, but this isn’t all you should take notice of when it comes to a garment’s cut. We also take notice of the shoulder lengths, body width and hem lengths too and all around we aim to have garments that give the perfect fit. A garment with the right cut for your body shape will always have you winning the style stakes.

SHOP RANGE

NUMBER THREE

THE TEXTURE

We love luxe pieces and it is the textures that really add quality and plenty of sartorial style to a garment, and of late, maximalist tailoring has become wearable thanks to tactile textures and clever contrasts. Our design motif has always been to add texture wherever possible because we reckon most boys are pretty touchable creatures and our own boys always fall in love with the garments that have texture, so why not add plenty of tactile masterpieces to their wardrobes so they can paint the town in their very own shade.

SHOP RANGE

 

 

NUMBER FOUR

THE PRINTS

Our design usually starts with the print and the rest of the garment shapes from there, so bottom line, the illustrations we use is what defines our brand. Having a connection with what you are wearing is what personal style is all about, and isn’t that what we want our little people to grow up understanding? Let them express themselves through the graphics on their clothing and take pride in what they are wearing and give them the chance to have some fun with their fashion.

SHOP RANGE