Our Journal

Dreamy Dresses for Spring Summer '23

Introducing a lineup of 5 Dreamy Dresses for this season, leaving you with a dilemma – which one will your mini choose?! Dive into the heart of summer with these enchanting options, each a canvas ...

5 fashion trends for kids for Autumn/Winter 2023 that we’re loving.

1. Bold Colours and Prints: Bright and bold colours like neon and pastel shades, along with fun and quirky prints, are making a big impact in kids’ fashion. From graphic t-shirts to printed pants,...

Matching sets – the MVP of the Autumn/Winter 2023

Matching sets set the summer fashion scene on fire, and they’re here to stay for the 2023 Autumn/Winter season. Matching tracksuits are the perfect option for a casual yet coordinated look. Deliver...

Let's talk textures AW23!

Fashion has always loved texture. But if there was anyone that loved texture more, it’d be kids! There’s different textures to feed every imagination, and that’s exactly what we’ve done with our AW...

Hues for the Summer

This summer is the perfect time to add splashes of bold and bright hues to your minis wardrobe.          COLOUR ME FREE Summertime doesn’t take itself too seriously and the whimsical, effor...

Boys — Look and Feel Good With Our Textures

Texture is all about feeling, and fashion’s texture obsession is all about the clothes that make you feel not just special, but extraordinary.    We’ve bought texture to this collection by ...

Girls — Look and Feel Good With Our Textures

Texture is all about feeling, and fashion’s texture obsession is all about the clothes that make you feel not just special, but extraordinary.    Texturally strong, on-trend rib, muslin and...

The Shorts Set is the Boss of Summer

There is something so polished and cool about a matching set and we are gravitating towards short sets because it’s an effortless way to look put together, and so appropriate for summers scorching ...

Set Up For Summer In Sets

For the summer-perfect outfit, look no further than a co-ordinating set. It’s still the major trend of the season and is hands down the easiest way to look stylishly put-together with minimal effor...

New Season Highlights

This summer collection celebrates Individual Dressing, which ultimately means we should wear whatever we feel good in. It’s fashion that’s a little all over the place and yet vibrant, exciting, and...